Who We Are

The Ideal is composed of several unique individuals with extensive business coaching careers and multi- media marketing experience. You can trust our team to have your best interest at heart.

What We Do

We aim to introduce an overview of abundance/success concepts to individuals, leaders, and entrepreneurs who are committed to turning their strengths into weaknesses and their obstacles into opportunities. We offer monthly workshops, study groups, business consulting and business retreats to individuals who are striving to become the most successful versions of themselves, which in turn improves their company. We also provide flexible marketing packages to small to mid-size businesses featuring marketing training & consulting, marketing research, ad content development, graphic design & brand standardization, videography & photography content creation, advertising strategy and social media campaign management as well as sales & lead conversion training.

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Meet Our Team

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Jeffrey R. Wilcox

C.O.O. and Director of Operations

Jeff Wilcox is a versatile and skilled Management and Operations professional. He has developed and improved sales for start-ups and small businesses all over The Treasure Valley creating million-dollar companies. His business building expertise lies in facilitation, direction, systemization, and podium coaching. Jeff stands on strong morals with steady standards. He is a loving husband, father, coach, and contributor.

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Vanessa Ferguson

CEO | Director of Marketing

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Vanessa Ferguson is an American model, speaker, & entrepreneur.

From a small town in Southern Idaho she relocated to Boise seven years ago to pursue her dreams of being a successful entrepreneur.

She has worked in marketing, sales, and business development for the last decade. At 22 years old, she owned and operated to small businesses. Through all the trials in her life she has come out of them stronger and wiser. Her mission statement in life is simple, inspire people to become the best versions of themselves.

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Summer Kerns

Director of Administration

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Summer is the Vice President of administration as well as a business expansion coach for the I-deal. She has consulted clients all over the country; specializing in identifying the clients wants and needs and developing an individualized strategic plan with step by step instructions for your path to success!

Summer has been the owner and executive director of a medical clinic for the last 6 years, as well as a business expansion coach for a prominent nation wide consulting company.

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Carlos Luna

Carlos Luna is a masterful media content creator out of Nampa Idaho.

Born into an entrepreneurial family, Carlos discovered his creative gifts and talents at an early age through music. He began professionally directing musical events at 16 years old. From there, he received a national opportunity to tour and DJ with an international internet celebrity. While diving deeper into his creative abilities, he discovered his passion for artistic videography.

Carlos’s talent and exceptional work habit has earned him international internet recognition, local radio and tv opportunities, countless business opportunities, and now, he is the lead content director for The Ideal Media.

For years I have been frustrated with having to deal with something I know nothing about how to make an effective marketing strategy. The Ideal Marketing gives me the freedom to build a great product and have the leads to sell it to. They helped me identify flaws in my system and showed me how to do things myself. It’s such a relief.
Lynette L.
Boise Idaho